When I discuss CRM Analytics, one of the most frequent concern I get is,
“Why should I use CRM analytics when I already have basic Salesforce reports and dashboards?”
Dashboards and reports from Salesforce can never be replaced. The integrated analytics function is strong, adaptable, and simple to use. It can handle a lot of organizational needs up front, and analysts can use this technology to get great business results. Salesforce dashboards and reports are still useful, applicable, and frequently the first choices for an instant advantage.