Salesforce announced Experience Cloud In 2020, This Digital Experience Platform is built on the Customer360 platform. But what is Salesforce Experience Cloud, and why does it appear really familiar? Experience Cloud is a versatile tool that helps Salesforce customers reach their customers via digital spaces. Any organization or business can build digital experiences with Experience Cloud by using no-code, low-code, and pro-code tools. Users can create experiences such as marketing sites, corporate sites, customer account portals, partner portals, communities, and mobile apps.