Posted on August 06, 2020 by Apeksha Khanna | Blog | Total Hits:
9 out of 10 Mobile apps that fail to make a mark have one thing in common is poor user experience. As mobile apps are increasingly being adopted, it becomes important to spend a good amount of time in making rich app user experience.
Today, app stores are jam-packed with abundant mobile applications, who offer valuable app features. But still, their app suffers from bad reviews. Most likely because mobile app users found it complex to complete a task. So, How to create mobile apps that drive business? if you want to make your mobile app the best among the competitors and to be successful in the market, then you must aim to make the best User Experience (UX). When you hire a Mobile App developer and designer, make sure you discuss these aspects with them.
Mobile app user experience (UX) is the ease of use when interacting with an app. UX encompasses a lot of different factors including usability, accessibility, performance, design, and utility of the app.
There are many points that you need to keep in mind to improve your mobile apps UX. So, in this article, we will cover aspects that improve user experience but before you jump into designing there is one thing you need to consider:
Understanding your User
The first and foremost thing to build a right UX is to understand your user first. You must think of an app from your user perspective. Create your user flow based on user persona to ensure a user-centred design. This will help you have better analysis of user attitudes, pain points, their needs and wants for a particular product.
10 Best Practices to Improve Mobile App Experience.
Offering a great UX for your users, not only improves the task conversion rate but also leave a long-lasting impression on your users of prompt solutions. So, let’s look at the following steps to make your app easy to operate and highly responsive to users.
1. Easy Onboarding
Onboarding is an important part of User experience. Users tend to abandon the app if the onboarding process is not smooth. A lot of information and instruction confuse your user and make them abandoned your app. So, make sure you only provide valuable information and let users discover the app functionality on their own. Use icons, buttons, and illustrations that are self-descriptive.
2. Simple Login Screen
Keep your login simple and quick with API integration. Using Facebook and Gmail accounts to log in makes signing in easy. Plus, it provides necessary information about the user. If the app needs user’s phone number, make one time OTP sign up. Allow users to stay logged in and save their phone number and passwords for the device to make login easy on revisits. Ask users to set email id as username to help them recover credentials when they forget it.
3. Make your Search Easy - Simple Navigation
User does not have time to navigate to scroll through each section to find something specific. So, make navigation simple by including menus, navigation bars and barcodes to make search easy. In addition to this, adding recently viewed items or recommending related things can improve product discovery and saves search time in your mobile app.
4. Keep it concise
Content on the app can not be the same as content on a website. The content space on apps is limited due to the smaller screen size. Thus it is essential to shorten the content to only provide essential information to the user. This may be straightforward steps and tips to use the product or services. You should present the most essential information. Make illustrations and button obvious that communicate the information. Do not cram everything onto the first screen. Keep the information clear and concise and motivate users for self-initiated discovery.
5. Limit User Input
Reduce the number of efforts a user input to derive your services. Include autofill options in search bars and forms, reduce the number of fields the user needs to fill out. Show previous searches, saved actions on user revisits. Allow users to save information to make re-processes easy. Limiting the input will directly impact conversion rates.
6. Make payment procedures short
When it comes to making a payment, you need the user details like credit card information, email address, delivery address. Make sure you keep it to a minimum and do not ask the information again and again. Allow users to save the information for re-purchase. In addition to this, you can make the process easy for the user by incorporating the help of autocomplete, spelling, and predictive text. Make the checkout smooth and secure to enhance in-app payment.
7. Keep user interface simple
When designing a mobile application, you need to make sure it is not complicated to affect user experience. Keep it simple yet visually appealing to users. UI presents how your app looks. So, design simple yet engaging widgets for your app.
8. Assuring Security
Security is the major concern of the users these days. With digital crime increasing, it is your responsibility to make payment gateways safe and secure for checkout. If you can’t protect your user data from misuse, you can’t win your customers.
9. Test your app
Test your mobile application before launching it on app stores. Make sure it is error-free and responsive for users. Take customers’ feedback to improve your app. Take user reviews to remove all the errors and bugs in the mobile app. Testing and quality assurance play a crucial role in launching an app that attracts strength.
10. Offer assistance
Offering client assistance is a basic yet important component of the client experience. Make it simple for clients to get to help and make choices. Clients regularly search for help in the toolbar or menu of the app. Likewise, you should offer numerous ways for clients to get support, incorporating choices significant in a versatile setting, for example, self-serve FAQs, live help using snap to-call, etc.
Neglecting the mobile app UX can result in high user abandonment rates and ultimately negative reviews. To avoid common mobile app UX failures it’s important to build an interactive app that will drive users to your app.
By now you should understand that the user experience is not simply a phase in development, but a fundamental component of the entire mobile app development process. It’s important to partner with a UI UX development company that understands the importance of the user experience and can build a responsive and engaging app.