Digital landscapes change every day. With every innovation, user’s expectation increases. And if the brand fails to meet those expectations, users switch to other competitive brands. This happens in applications also. Applications are your brand face and need to be presented well. Users stick to apps that have rich design and experience. Thus, UI and UX design play a major role in App development.
UI is the face of a mobile application. It connects the users with a brand, help them toggle between features, make purchases and put content in the app. UI makes the user journey smooth and increases the ROI of the application. When an app’s UI design is user-centric and has engaging content, nothing can stop it from becoming a big hit.
Without UX, UI is incomplete. UX looks into the interaction between the user and a product or service. UX is the mind of an app which studies’ user flow in the app like - how the experience makes the user feel, and how easy it is for the user to accomplish their desired tasks. For example: How easy is the checkout process when shopping online?
As smartphone users are increasing drastically across countries, it draws attention to make an app in a way that draws attention and make them stay on the platform. So, this article covers UIUX trends that will make your app engaging and rich experience for users.
Mobile UI/UX Design Trends for 2020
Here is a list of top mobile UI/UX trends that will skyrocket in 2020, reduce the app bounce rate, and boost user in-app engagement.
1. In-App Personalization
Nothing excites users more than a personalised experience in the app. A tailored UX is becoming essential in mobile app development. Apps now incorporate Machine Learning and Artificial Intelligence to make the customization seamless.
The app learns about the user flow and most followed path to provide them with personalised experiences. Apps with tailor UX has high user retention rate. Many renowned brands have already implemented it in their apps.
2. Dark Mode
One of the trending App design trends for 2020 is dark mode. Brands like Apple, Whatsapp, Instagram, Gmail by Google have offered dark mode themes for its Android and Apple users. The reason many other app developers are incorporating dark mode in the applications is:
It looks aesthetic
It reduces eye strain in low-light conditions
Reduces battery consumption
3. Password Less Login
As lots of apps are used every day, it is difficult for users to type in to use their accounts. So, password-less login makes it easy to utilize applications. Remember password, finger or face login are some of the best ways to allow user sign in.
4. Advanced Animation
Animations are not just appealing to eyes but it also delivers a lot of data - they explain state changes, load errors, confirm actions, and other interactions with the app.
As mobile devices are getting faster, mobile app designers can input advanced animations to provide a rich user experience. Animation clears any communication gap that may arise with text. Animation and illustrations attract users for its film-like scenes where data changes on every toggle.
5. Liquid Swipe and Buttonless Design
Designers these days are eliminating in-app buttons to free up space for more data. The idea is to convey more information on small screens. Buttonless clicks save space and add liquid effects that look eye-appealing.
Virtual and Augmented Reality are widely used in apps to help users give an idea of how the product will look in actual real-world space. Gucci, Decormatters, IKEA, Lenskart are some of the brands who are driving business through their AR/VR based apps.
Media, travel, eCommerce, entertainment, science, mHealth, real estate, and education are few industry niches where AR and VR technology can be adopted with its UI/UX.
7. Bottom Navigation
Source: Meditation App portfolio
Unlike old mobile phones, smartphones come with bigger displays and can hold more content on their screens. Smartphone screens are excellent for multitasking.
However, larger displays also have drawbacks: Larger screen makes it difficult to toggle between buttons on the top. Thus, more applications have to position key navigation objects at the bottom. This made the bottom navigation bar became an industry standard for app developers, which helps users get access to basic app features in a single click.
The bottom navigation bar has become an app design trend in 2020. You can already find them in some mobile applications. We also have developed bottom sheets a swipe-up gesture in our most recent meditation app.
Illustrations always stand out and amaze its visitors on every visit. Canva is one of such brand who knows how to use animation and illustrations together to make the app visually appealing. It evokes more natural and human-centric feel about the brand. In 2020, many brands are asking to use more illustrations in their apps. Apps with illustrations have shown significant user growth over others. They seem to be more attracted to designs/illustrations that have a more organic and human feel.
App designers can implement trends mentioned above keeping in mind, that all in all app has to be responsive and engaging to retain users.