With the boom in the trend of business mobile apps, everyone is coming up with new mobile app ideas for the growth of their business. By developing mobile apps for business they can reach the new audience at great level or serve their existing customers in a better way. With so many entrepreneurs trying to develop the next truly "disruptive" app, it's likely that you too have an idea for a potentially groundbreaking app.
We all have the capacity to turn our ideas into reality if we really wanted to. With the advent of various technologies and inventions, one's ideas about exploring another planet (in one way or another) and many other ideas can be turned into profitable ventures, or even mobile apps. But the question is how can you turn your idea into reality by moving from concept to execution?
Most of us are unaware of the process or steps required to turn a mobile app idea into reality due to lack of expertise and information we don't know how to shape the app idea. In this blogpost, we will discuss the some basics strategies or steps for turning your app idea into an app product.
Steps to turn your mobile app idea into reality
Step 1: Write down your feature list
When you start building your app idea into reality, you have a vision of what you want to achieve. Through a feature list, you're forced to make your vision as specific as possible.
Before doing anything, you should write whatever comes to your mind. Writing down the feature list on a piece of paper helps you focus on your idea and expand on it. I recommend writing your idea several times and in many different ways. This list also will be helpful when you have a discussion with your co-founders, designers, investors or developers; they all are going to ask for it. Note if you are sharing your idea with third party then you should have them signed an NDA before you share your feature list. Your feature list should be clean and easy to understand. Also make sure it has popular and unique features, which will play the major role in the success of your product.
Step 2: Do the market research
After writing your strong list of features, you want to do market research to identify the competition, trends and market needs. Customers are complex. Do your research to fully understand what they need, even if they don't know they need it yet. Use your research to target people who may be able to help. Make sure there are no similar apps in the market. If there are, find out their reviews, ratings, feedback, and what is missing in them. Add features in your app that would make it unique and more attractive to the audience. After doing market research, you should update your feature list.
Step 3: Identify the users/audience
It is very important to identify who would use your app and who the audience would be for your product. Your users can be from a particular industry, gender, region, age group, existing customers, income group, specific profession, or any other group. O nce you identify some demographics about the audience, you can find out what people from these demographics prefer or like.
Knowing your audience helps you re-engineer your app and the features in it to cater to them. Your whole project moves around user engagement. You can also conduct focus group studies to find out what your audience may like or dislike. Your audience will decide your product's success, and this insight from focus study can go a long way in defining product success.
Step 4: Create a rough sketch/wireframe
You may not have done it before, or may not know how to do it. However, the rough sketch or wireframe helps you define the concept and refine the requirements of your product. You can draw a rough sketch using paper and pencil, while a wireframe can be created using online tools. When you start doing the sketch/wireframe, you will be able to polish your app idea and features list further. Also, this helps you decide the appropriate navigation of the whole application. You don't need technical skills for this step, but you need to have a common-sense understanding of how navigation works. Your wireframes, along with your feature list, will create very good specifications for you to build the mobile app.
Step 5: Approach mobile app development company and get estimates
Once you have your initial version of the feature list and wireframe, you want to start identifying mobile app development companies who can build your mobile app in a high-quality, cost-effective way. You should search for mobile developers and reach out to them. Once you shortlist mobile app developers, & have them sign the NDA and send them the project details. A good mobile app development should evaluate your details and ask you lots of questions. You should make sure to answer them in detail so that your idea is fully communicated. A good development company should also be able to provide you with some suggestions to improve your idea.
Step 6: Complete the UI/UX
Once you have hired the mobile app developers, you should work with them to create the UI/UX of the app. As user experience is must,so we should focus on look & feel of the mobile app. You should have them first create the detailed wireframe of the application so that you can visualize each screen, function and flow of the application. After review, you can decide to add or remove features. Once the wireframe is done, you want them to create the visual design of the application. It should give the color, theme, fonts and visual appeal for your idea. This step will give you a near-final picture of what your mobile app would look like and how it would flow. After completing it, have your vendor reevaluate the development plan, time and cost. If the initial estimate of time/cost has increased, get more funding or reduce some of the features. You want to pay the right value to your mobile app developer.
Step 7: Get the app developed and tested
Have your mobile app developer start building the app for you.They should be able to send you the app (in progress) every week and you should be able to test and give them feedback. It is very essential for you to QA the app as they develop it, as this helps you control the quality, cost and timeline, and learn whether the mobile app needs some tweaks. You can involve your friends in the testing as well. If you come up with new sets of features during the development, discuss those with your mobile app developer and get the time and cost estimate. If it fits your budget, get it done right away. If not, wait for the next phase.
Step 8: Launch the app and market it
Once you are satisfied with the app, launch it in the iTunes App Store and Google Play Store. You should also start marketing the app. Start on Facebook, Twitter and Instagram, as this is an easy way to spread the word about the app. You should also reach out to reporters and bloggers who may be interested in your app and write about it.