With over 3 billion smartphone users worldwide and leaping the numbers each year, it’s no surprise that the mobile app industry is thriving. App usage and smartphone penetration are growing at a steady rate, without any signs of slowing down in the foreseeable future.
If you take a moment to look up and around, you will notice that everyone is glued to their smartphones just like you.
In fact, if we go by the figures, average users spend 3 hours on their smartphones, and the most-hardcore users devote up to 12 hours daily!
Coming to mobile internet users, three-quarters of the global population will exclusively use smartphones when accessing the internet by 2025.
These figures are encouraging for anyone who owns an app or looking to get the app developed in the coming months. We've collected and compiled statistics that prove mobile app development is going to generate billion app revenue in the near future.
Beginning with the two major App market players: Android and iOS.
The App Store
- 1.84 million mobile apps were available in the Apple App Store in Q3 19(Source: Statista)
- 60 thousand apps are priced below US $1.
- Gaming, Business, Education and Lifestyle are the most popular categories. Gaming topped the category followed by Business. (Source: Statista)
The Google Play Store
- 2.57 million mobile apps were available in the Play Store in Q3 19.
- 96.3 percent of all Android applications on Play store are available for free.
- Most Popular categories in Play Store are Gaming, Education, Entertainment, and Photography. Gaming apps were the most popular app category and Education apps were ranked second. (Source: Statista)
Which one to go for Mobile App Development?
Unlike Play Store, Apps submitted to the app store have to meet certain standards and should be created in the compilation of the service guidelines. The positive aspect of the App store is the data your apps collect of users is secure from any malware and theft. Apps created for app store are accustomed to provide a rich user experience. While launching an App on the Google Play store is relatively easy but faces serious problems of data theft.
Google Play Store serves a large audience set as compared to App Store. 75% of the mobile market is acquired by Android smartphones while iPhone only accounts for 23% of shares. Despite the low market share, the App Store is ideal for App monetization. Google Play has 96% free apps for its users but it is a great platform for larger audience reach. The channel is significant also as Google Play can place ads and is able to profit from it by selling the ads.
Apple owners have high customer’s satisfaction level, A few set of Play store owners quit or uninstall apps due to poor user experience and malicious content. Despite the few exposures both the stores are distributed as per the top categories. Which platform is suitable for your business depends on your monetization and reach model.
Now, let’s look at some stats and facts of the app usage that will provide insight into the market.
Some Enticing App Statistics
Mobile App Downloads
Global Mobile App Spending
The above-mentioned data shows the change in the mobile app ecosystem and the change in the consumer spendings. As per the stats, the graph of app downloads shows a sharp 17% Jump in year 2018 to year 2019. This projection shows a whopping future and enticing increase in App downloads.
The graph also offers exceptional opportunities to App entrepreneurs and app developers to deliver more prominent apps. Research shows that people stick around a handful of 3-5 applications that have user-centric features to attract them. Here is the list that shows the ratio of people from different countries engaged in in-app download (Android and iPhone). The chart shows the number of downloaded apps by major platform across countries.
Worldwide, there are more downloads coming from the Google Play Store. India has the highest number of App downloads. The graph also shows the dominating countries in the mobile app market.
India solely accounts for 6 billion app downloads worldwide with 5 billion Google Play downloads. In short, the Google Play Store has more downloads in all the industries and is growing at a higher rate.
Google Play and App Store Statistics
The volume of iOS apps available in the App Store at 1.84 million from 2.2 million as of January 2020. App store have offloaded apps due to privacy and quality concerns from previous year. Apart from that, App store showed a consistent growth over the years.
As stated earlier in this post, the process of getting listed on the iOS App Store is noted for being more challenging than getting a Play Store listing. We see a lower number of apps added as a consequence (see below). Between Jan and Feb 2020, we saw between 39,000 and 38,000 apps per month added to the App Store.
On a weekly basis, this shows similar drop figures. The average daily figure comes in at 1,206.
Google Play Store also saw a significant drop 112,000 to 97.000 app releases due to google new updates, launches and guidelines to avoid malware.
Free vs. paid, games vs. apps
Breaking available apps on the iOS App Store and Play Store down, we find 90% of App Store apps available are free, with the remaining 10% paid. And those among paid are priced below $1. While it is widely understood that iOS users are more willing to pay for apps that Android users, we might note here that an overwhelming majority of apps are available for free. Perhaps this also reflects a wider shift toward a freemium, with revenue generated through in-app purchases, rather than initial outlay on the app itself.
Mobile App Usage
As the number of app downloads, mobile users, and mobile devices worldwide are projected to substantially increase in the coming years, it’s clear the mobile app usage will also increase in the future.
- As per Google Trends, 71% App users spend time in Video streaming and Messaging Apps.
- 120 billion hours are spent on gaming apps in 2018.
- 32% of people check their apps from 1 to 10 times a day.
- 49% of smartphone users are female.
- 34% of users learn about app through App stores recommendation
- 60% of Apps are opened less than 10 times after they are downloaded.
- 87 percent of users will check their phones at least one hour before sleep
- Mobile apps account for 57 percent of all digital media usage. (Source)
Mobile users don’t just find their devices convenient, they are dependent on them. Apart from using productivity tools, audience find it handy means for entertainment.
App engagement by age
Mobile app data shows that younger users, belonging to Generation Z, use apps for more often and for a longer amount of time than those aged 25 and up. On the other hand, older users, spend nearly twice the time on playing games than Gen Z.
The fact that millennials are more likely to use apps more than people in older group is due to the reason that they use apps to the get the task done effortlessly at one tap. Thus, millennials who born in this age are more likely to use apps if compared with the people of other generations.
High Churn Rate
If developers want to create apps that gets trending and generate revenue, they have to primely focus on the app offerings. The App size, features, browsing experience, and App stickiness to retain and increase App user count.
The reason with which millennials stick to phones and spend most of their time on apps is also the reason they uninstall apps. If they don’t find app is worth the value they will consider replacing it with alternative apps. Users delete apps due to lack of use and lack storage space.
Mobile App market will continue to foster in coming years. Majority of big enterprises have already stepped in the mobile market and are focussing on improving their current market segment. The statistics provides insights to startups who are seeking opportunities.