Posted on July 02, 2020 by Apeksha Khanna | Blog | Total Hits:
In the fast-paced life, we lack time to visit doctor ever so often for checking on our health. And sometimes, Health issues which need daily monitoring makes a challenge for patients and doctors. Here, Health tracking Apps plays a vital role in providing self-service tools at the ease of a few button taps.
mHealth tracking apps have transformed the Healthcare industry. It now accounts for 53.8% of the market in mHealth App domain.
Fitness tracking, diet and nutrition, disease management, Women Health tracking and lifestyle management apps dominated the mHealth market and are growing at a faster rate.
A report by Statista shows a breakdown of most popular apps in the Health Tracking category and the same is estimated to grow to over $50 billion by the year 2025.
These stats interests every Entrepreneur who is planning to invest in Health Tracking App Development and to be a part of this ever-growing market.
If you are in this league and want to make big in the mHealth space, this article is for you. It covers details that are required to learn about the Health industry.
Types of Health Tracking Apps
Today several health tracking apps are available and they are becoming widely popular among users. A study by marketing charts showed that every 1 in 5 people prefers to use health trackers to monitor their health. Further, Health tracker apps were found common in the age group of 18-34 yrs followed by 34-55 yrs.
These apps help in maintaining a healthy lifestyle by monitoring health based on your age, weight, cycle time, flow, fitness target, lifestyle etc.
For an App start to build a successful health tracking application, It is important to know the different types of apps in the market that can give you a competitive edge. For finding the same, let’s put some spotlight on various types of health apps:
1. Fitness Tracking App
Fitness Tracking Apps keep a track of physical activities in a day of a user. Whether a user is engaged in an extensive workout or is indulged in walking, Fitness tracking apps help him in keeping a record of how many calories he has burnt, or how many steps he has taken in a day. Such applications also collect and save user information of how many pushups, cycling distance, stairs climbed, Swimming Strokes, and hours slept in the form of graphs and charts to help users analyze their routine and do necessary changes for a healthy lifestyle. This graphical presentation shows daily progress to help set fitness targets.
2. Health Conditions Monitoring Apps
These applications monitor chronic conditions like diabetes, blood pressure. These apps count Blood Glucose, Heart Rate, Respiratory rate, and other health measurements. These metrics are used to track and to raise an alert to the doctor and family members when the health is degrading.
These Apps are not just for patients but also for doctors to monitor their patients’ health conditions without visiting them. This makes health services process faster and eliminates queues in the clinics.
3. Diet Tracking Apps
Diet tracking apps help users keep a track of their diet- The information it gathers includes daily nutrition intake of biotin, vitamins etc. The entire information provides users with an analysis of what they are consuming and how much is required by their body. As per Statista, 26% of 18-to 30-year-olds use applications to track their nutrition regularly, while 23% of people of similar age group use these apps occasionally.
Diet Tracking Applications allow users to set goals they desire to reach in terms of losing weight or gaining strength. These apps are also useful for nutritionists to know what their patients eat every day.
4. Women Health Tracking Apps
The most in-demand type of Women Health Tracking Apps is Period and Pregnancy tracking. Such apps produce reliable information based on the data provided and it assists women in tracking their cycle and measure their fertility. These apps produce data based on specific algorithms for estimated ovulation day, a fertile window of five to six days, and the body’s health to provide next prescriptions. Applications in this category assist ladies on their body and provide them with expertise on various health problems.
5. Mental Health Tracking Apps
Mental Health is a sensitive subject and is increasingly gaining importance among people and medical providers around the globe. Many medical providers are applying their knowledge and experience in the development of mental health apps to support the issue. App development for this cause requires a detailed study of user behaviour to be able to develop a useful app.
Mental Health Applications assist users to track mental health, calm themselves down in anxiety and get of it slowly with day to day exercises. These apps help survive hectic issues and usually focus on more interaction with the user. In case of emergency, it raises alert to doctors, police and family members.
So, the above-mentioned apps are the most popular in mHealth Development. You must research and gather data of the mHealth market to determine your category of application
Let’s now move on to the most popular and competitive Health Tracking Apps available in the market and combination of features to get the best results.
What Health Tracking Applications are on the Market
Apple and Google have over 100,000 health apps in their app stores. Among those, only a handful of apps are loved by the audience. So, let’s explore the market leaders in the industry:
1. My Fitness Pal
It is one of the best nutrition and diet tracking applications on Google Play and Apple store. MyFitnessPal provides users with a platform to keep track of their health and communicate about their fitness to other members. It was founded in the year 2005 and was acquired by Under Armour. The application has more than 165 million users and uses a freemium business model to make money. Its major sources of revenue are premium memberships and in-app advertisements.
Calm is a meditation and mindfulness app used by millions of people around the globe. The application has thousands of calming sounds and guided meditation that helps users to sleep better, reduce anxiety and stress. The app has present worth of more than $250 million. Another competitive brand called Headspace provided similar services. The revenue model it follows is freemium. Users can download the app and take benefits of its basic facilities for free, after that for advanced options they have to pay.
Meditation Apps are very popular, more and more people are opting for it. We have made similar kind of app like calm which is available on Codecanyon. If you are interested in optimizing our App Meditation4Soul, you can reach out to our team.
Flo is an AI-based period and fertility calendar used by women across 30 countries. It is known for its accuracy in predicting time, calculating pregnancy and more. Flo uses AI in analyzing the data that users enter. Logging consistently ensures that AI gives the most accurate prediction of fertility and overall menstrual health.
4. Pulse Beat & Exercises workout
Pulse beat application allow users to monitor their heart rate. It measures the heart rate and tracks the progress. Pulse beat records heartbeat by placing a finger on phone camera and provide real-time results in a few seconds. The app is paid but offers a free trial for new users.
Now that you know about your competitors and how they are working – it’s time for you to decide which features you will include in your app. We are sharing some of the must-have features below:
To get users onboard you will have to ensure that the app is convenient for them. For this, you have to make a login and sign up process easy. You can either use the standard email and password approach to get users to sign up for the app, or opt for social media/ third-party integration with which users can access your app account. Make sure your app defines what services your users are going to get with minimalistic illustrations.
2. Detailed Health Profile
After registration, the next important feature in an app is the user profile. Allow users to create a simple user profile by filling in basic health details that the application uses. Collect only important information and do not overboard with unnecessary questions. Collect data from users which required such as height, weight, ailments, allergies and period date.
3. App Tracker
The main reason people have installed the app is for self-managing the health. Thus, do not compromise on the main feature. Provide tracking features with a good interface that delivers accurate data and maintain user record.
4. Social Media integration
This feature is very crucial for a fitness tracking app as it serves two purposes.
Firstly, using it the user can register in the app with just a few taps. Secondly, authorizing your app using Facebook will make the process of searching for friends easier for your users thereby building a larger audience. The users will spread the word about your app and will help in building an app audience for you.
Reminding users about their health ensures they remain engaged. Giving reminders to fill regular logs, reminders to take medication and levels they have to achieve which they have set for themselves genuinely help users to improve and live a healthy lifestyle. In order to enhance the usability of your application, based on the review of the activities and information received, you can build in functionality to alert users about potential health concerns.
6. Symptom Tracking and Analysis:
Having a symptom tracker helps users find out about the symptoms and risk associate with it. Users can regularly monitor their symptoms and patterns regularly to improve their health. The app must regularly track user symptoms and provide accurate suggestions on that. Modern technologies like AI and machine learning are used in collecting user data while also offering customized insights into safety for each user. By adding wearable support in your app, your users can automatically add health data to their everyday logs while providing you with better data to analyse.
7. Digital Consultation:
To provide users with a reliable communication channel, you can provide them with digital consultation. When the user-health drops, he can contact a health care professional and share the records with them. It is simple and realistic to get help online. You can partner with medical professionals who offer advice and treatment plans or allow patient’s professionals to provide advice through your app via message or voice calls.
8. Use Gamification to Motivate Your App Users:
Gamification is one such technique that motivates your users to use your app to complete the task and achieve their fitness goals. By rewarding them with medals, stars, badges or giving some virtual money during each phase of progress in your health application, will not just help your users achieve their goals faster but you can also increase your app engagement rate which in turn will help you increase your app revenues.
How much does it cost to make a Health Tracking Application?
Our Health App development team ensures to follow all govt compliances and latest tech innovations to develop an engaging health and fitness app. The team first analyse your app idea in phase zero to provide better results.
We use the following major factors that determine the development cost and time:
The complexity and size of the app
The Platforms for which you are building the app
What all features needed to be included in the app.
Level of design - Simple, MVP or polished
Depending on all the parameters mentioned above – the cost to develop a health and fitness app will vary. To give you a rough idea – we can say that if you want to develop your app, it will cost you somewhere around $30k and will go up to $80k.
Health tracking applications are need of the time. The market is developing as time passes and new technologies are innovating. The competitors are getting stronger, so the only thing that can make your app a big hit is its features itself and the app friendliness. Make sure you hire the best development partners who can build a user-friendly app . If your app is not engaging and robust enough you will lose your audience and share in the market.