Posted on March 25, 2022 by Deligence Technologies | Blog | Total Hits:
Businesses across industry segments in today’s digital world use mobile or web apps for their products and services. The two most important requirements of mobile app development for a smooth customer journey during the purchase of a product or a service are User Interface and User Experience.
User eXperience (UX) covers auser’s end-to-end interaction with the business for a product or a service. It presents the user with preferences, an elegant flow in the choices that the users desire, and a feeling of right decision making.
A User Interface (UI) is the point of interaction between the end-user and a product or a service through devices such as smartphones or laptops. An effective UI design accommodates the look, feel, and interactivity of an app consumed by a userensuring an intuitive flow, considering visual aspects, traversable display pages, meaningful icons and help.
Common UI/UX mistakes to correct and avoid
There are several mistakes that occur during mobile app development processthat hinder a compelling user UX/UI deliverable. These need to be corrected and avoided during mobile web services design, to ensure a quick turnaround of apps with robustness and a wholesome user experience. Let us look into some such common mistakes and how to avoid them.
Complexity in UX: A major UI/UX design consideration is that a mobile app should be Easily LearnableandVisually Impressive.However, companies offering UI/UX web design servicestend to focus more on exhaustive features, functions, and subscriptions models. While this is important, an app with too many features and functions without an effective navigation makes the whole consumption complex andcan overwhelm users.Mobile web design services need to understand what their consumers require, paying attention to how they perceive the mobile app. The mobile app development process should present a simple and intuitive user interface, with an easy navigationflow that is centric to the business. The menu layouts, content traversal and categorizationneed to be designed to tailor to the business scope with right combination of navigation patterns covering drop-down, sliding menus with optimal grids.
Incompatibility with devices and application ecosystem: Mobile device market is booming with multiple vendors offering advanced features, a rich app ecosystem and multiple OS platforms such as Android, iOS or Windows. Web apps integrate into such ecosystems (for example, Geo maps, and popular browsers) and platform-specific features (such as performance optimization). Incompatibility and interoperability failures of web apps in such ecosystems would lead to increased uninstallations and dissuade users from consuming the apps.
Inapt app technical stack and architecture: A web app architecture with the right technology stack choices is the foundation of a mobile app. This needs to be alignedwith business requirements and user experience. A tightly coupled architecture that is not scalable will result in software bugs and incompatibility issues leading to frequent app updates. A scalable and extensible architecture that is loosely couple can mitigate software issues significantly reducing app maintenance and frequent bug fix rollouts.
Too frequent push notifications: As per some surveys, a significant percentage of mobile app users do not read push notifications often. Too frequent notifications with promotional content can annoy users into treating them as spam leading to disabling of notifications. This will impact businesses since valuable notifications cannot be communicated.Web app services need to ensure that notificationsshould be of value and effectively balanced between promotional and regular notifications. Customizationof notifications can be examined through a configuration process enabling users to decide what they want to see, with links pointing to a cyclic informational list that a user can peruse when time permits.
Inadequate testing with end users: Quality and sustained performance of web apps is key to the success of app consumption. Limited testing during mobile app developmentfocusing only on specific set of devices and an OS platform, with inadequate interoperability qualification can lead to escapes in software issues straight into users’ hands, leading to user dissatisfaction and uninstalls. Hence web design services process needs to incorporate an agile testing following by end-to-end testing on supported devices, OSes, and app ecosystems. Subsequently, it is important to initiate beta releases of the appsto different customers seeking feedback through voluntary survey forms, and acting on valuable feedback. This will ensure product robustness and a smooth experience upon a formal release of the web app.
Ignoring User Feedback: Customer satisfaction measure is the most important factor for any business with web services. User feedback therefore is significant to the growth of the businesses. Seeking instant voluntary feedback through satisfaction rating pages upon a sale or service execution by customers and periodic surveys is vital. Subsequently, regular monitoring of customer inputs at the backend of the web app service offices and acting upon valuable feedback would then help sustain and grow customer base thereby enabling business growth.
In summary, UX and UI are very critical for an effective customer experience for your business offerings through mobile apps or websites. They present your brand’s strength and assets as an intuitive, safe, and pleasing experience to customers.An effective and efficient user experience with the right user interface will make the customers’ journey memorable to them with positive emotions, and therefore a powerful enabler for your business.